I was recently recommended Proraso. Heard about it for years, seen it around for years. Never considered a (relatively) inexpensive cream that was readily available at the big box drug store. I always figured all of these bougie small batch artisanal shaving soap makers would have superior products. Nothing against small batch artisans. I love to support them, but so far, nothing lathers and is as slick and cushiony as Proraso...I imagine I'll have all of their scents before long.