I could care less but only because I'm already set + I've found Mo to be a really nice guy, and a very straight shooter who's gone out of his way to make sure I was satisfied with his products. The only other vendor I've dealt with that has the kind of customer service he has is Connaught. They're not trying to create new soaps and such and they've been around longer.
Seems obvious to me that people like different things so I wouldn't expect everyone to prefer any particular soap. There sure are a lot of gentlemen willing to put up with Grooming Dept Growing Pains in order to get Mo's soaps. I'm one of them. Once I tried a GD soap (a member "forced" me to try on by sending me a very generous sample), I was hooked.
If I didn't already have a "few" Grooming Dept soaps I'd been more concerned and have less patience.
Better soap for less money? Not according to me. Of course, I've not tried every soap in the world. Like most of us I've tried five or six.
Happy shaves,
Jim
Have you tried Murphy & McNeil? Most of his soaps are $16.99 w/ free shipping and 5.5 oz per tub
Murphy and McNeil Shaving Soaps
It made me completely forget about Grooming Dept.