No muddiness. All contemporary ads, releases from Gillette, and contemporary trade journals refer to the New Gillette Razor and Gillette New Deluxe Razor..I guess they decided to twist the knife with more than a stamp on the New box.
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Yes, this box muddies the water a bit, but nonetheless, I still prefer NEW for clarity.
I understand since Krumholz decided on caps for whatever reason, Mr Razor following, that folks now choose to back into an ahistorical rationale, and that's fine, just don't claim it has any historic accuracy. As for clarity I'll continue to argue that the New Improved is adequately distinguished by the word "Improved" on the end.
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