In the world of hair pomades Sweet Georgia Brown is a legendary name. Along with Murray's, Royal Crown and Brylcreem this is one of the four magnificent brands that has literally built the history of hair dressing pomades. Established in New York in 1934 Sweet Georgia Brown was part of a company called "Valmor Products" and since its foundation, and though all the 1940's and 1950's, it became an extremely popular pomade among ladies and gentlemen of all ages and all social classes. It quickly gained a very high reputation for being a reliable and versatile product, able to style any kind of hair and to satisfy the most discerning consumer.
However, at the end of the 1960's, hair pomades started to lose their hegemony and were all victims of a slow and inescapable decline. Even the mighty and renowned SGB fell in disgrace and suddendly disappeared from the market.
Fortunately, that was only the end of a chapter, not the end of the whole story. With the Renaissance of hair pomades Sweet Georgia Brown was revived and in 2006 brought back to light by Murray. The past glory, actually never lost, was here again.
But how to really explain so much success? Why so much love? In my opinion there's not one single reason, but a moltitudine of motivations. First and foremost, the quality and performance. SGB has a very simple formula, basically only made of petroleum, wax and perfume. No chemicals, no additives and no preservatives. But it's a recipe so good that has been kept unvaried over the years and it's so effective that does everything a superior performing pomade should do, at the highest level. Soft and pliable it's easy to apply, style and comb and just provides wonderful hold and wonderful shine. Secondly, the scent. Oh, the scent... A delicious, sweet fruity/candied fragrance combined with pronounced notes of baby powder and baby oil. Something old and obsolete? No, something timeless and refined. Thirdly, the packaging. A nostalgic, vintage style metal tin that is not only beautiful to look at, but it's also beautiful to hold. Once in your hands you know you are proudly keeping a piece of pomade history and an authentic hair dressing pomade of the first Golden Age. Great things never change and there's no better test of greatness than standing the test of time.
My humble tribute to Sweet Georgia Brown.
However, at the end of the 1960's, hair pomades started to lose their hegemony and were all victims of a slow and inescapable decline. Even the mighty and renowned SGB fell in disgrace and suddendly disappeared from the market.
Fortunately, that was only the end of a chapter, not the end of the whole story. With the Renaissance of hair pomades Sweet Georgia Brown was revived and in 2006 brought back to light by Murray. The past glory, actually never lost, was here again.
But how to really explain so much success? Why so much love? In my opinion there's not one single reason, but a moltitudine of motivations. First and foremost, the quality and performance. SGB has a very simple formula, basically only made of petroleum, wax and perfume. No chemicals, no additives and no preservatives. But it's a recipe so good that has been kept unvaried over the years and it's so effective that does everything a superior performing pomade should do, at the highest level. Soft and pliable it's easy to apply, style and comb and just provides wonderful hold and wonderful shine. Secondly, the scent. Oh, the scent... A delicious, sweet fruity/candied fragrance combined with pronounced notes of baby powder and baby oil. Something old and obsolete? No, something timeless and refined. Thirdly, the packaging. A nostalgic, vintage style metal tin that is not only beautiful to look at, but it's also beautiful to hold. Once in your hands you know you are proudly keeping a piece of pomade history and an authentic hair dressing pomade of the first Golden Age. Great things never change and there's no better test of greatness than standing the test of time.
My humble tribute to Sweet Georgia Brown.
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