I have a cell phone (pocket watch). Watches for me have always been "battery dies in 5 years, then you get a new watch." I had a Casio calculator watch that lasted like 12 years on the same battery (!), the band broke before the power ran out. Over time this has become "battery died." Seriously, I have a cell phone. The battery's rechargeable. It's not like a watch is going to plug in and recharge; the battery dies eventually and you have to go inside. I actually went through watch withdrawal for like 3 or 4 years... just never bothered to buy another watch, eventually stopped wanting one hanging on my wrist.