Unfortunately, I do not believe that will be the case. Manufacturers will likely pass on the huge cost of getting new products approved by raising prices across the board.
It's not just the cost, the FDA has not approved any new cigarettes since they took control of them, which if I remember correctly was over 6 years ago. Big tobacco has the money and has submitted new blends. They are currently hung up in red tape is my understanding. There was no time frame given on approving a new blend. Also I've heard they keep changing the requirements.