AoS brushes *** Rant Warning ***

Discussion in 'Shaving Brushes' started by Russianrat, Mar 10, 2012.

  1. Ok...AoS was the party responsible for starting me on this journey, and they really do sell quality shaving products. I hadn't been in one of their stores for a while, not since joining B&B. I stopped in today, and was looking at their brushes. I asked the guy in the store to show them to me, which he was glad to do. From the I was shocked. Injection molded handles with "finest badger" for 110.00? And silver tip 150 to 200? Really? I guess it just offends my tender sensibilities after seeing what Simpson and Rooney and omega's sell for...
  2. They gotta turn a profit to keep the lights on and do all of the advertising. This is the way of retail sales.
  3. Yep. You'd see the same thing, were you to walk into a Simpson shop at the mall.
  4. I was once quoted $320.00 pulse 13% taxes for a chubby 1 in super at retail store in a mall
  5. What advertising do you speak of? I don't or haven't seen any ads on tv or magazines unless it was geared towards the wealthy or celebs. It's just like T&H charging $60.00 for a beard trim.

    A beard trim for god's sake! Anyone with a pair of clippers or trimmers can do that. Your barber can do it for $5-$15, hell even the fancy upscale places do it for no more than $25. Let's call it what it is, it's just plane old price gouging.
  6. They had a 40% off sale a couple of years ago part of St. Patrick's day holiday event, where you picked one of the cloves on the four-leaf clover and try to pick the 40% instead of 20%. I got really lucky and got 30%, but didn't use the coupon.

    I've heard that there is no difference in performance for their brushes between the finest and silvertip. They perform the same.
  7. Grand Central Station in NYC is covered in AOS ads. Only place I have seen them, but they bought a massive amount of ad space there... it was kind of crazy.
  8. My aos brush that came in the starter kit has went weird I don't know I guess limp like . I am kinda disappointed in it my $5 sally beauty supply brush is still good maybe better bit maybe thats just my unsophisticated palate talking.

    On the price gouging I don't get this. Barber college $5 hair cut. $5 straight shave
    Floyds barber shop $24 haircut $26 straight shave
  9. I see their advertising in magazines and all over the Internet (big sites like CNBC and others).
  10. RussianRat --

    The conventional wisdom with regard to AoS is that they have good products, but are over-priced. I guess their overhead burdens drive their inflated pricing. The internets are your friend...

    -- John Gehman
  11. Hey, people still buy Monster cables, and those are marked up a heck of a lot more than AoS brushes!
  12. Totally NOT "price gouging" nor "profiteering"... let's call it what it really is.. OK.. it's called pricing in line with physical presence and offerings of a particular face-to-face customer experience ... you may not like the price, but i don't think a beard trim is just running your clippers over someone's beard. it includes beard shaping and whatever preshave/post-shave they do according to their site.

    your paying for a particular location ambience and feeling of luxury, you probably don't see replicated at the corner barbershop on main st. that doesn't mean that you aren't having a good but different experience on main st.

    a place that is supposed to be very highly rated for straight shaves or so i thought, NY Shaving Co. costs $30+tip and they are getting all kinds of flack on yelp over the more recent part of the last year, 1 star reviews, 1 pass with straight, rest with mach 3, so don't expect a wash or lots of talking during the cut; it's a no frills kind of place (hair cut),

    Work Time Fun? ahhh, no... they are supposed to be expertly shaving me with a straight, this does not compute...

    remember that professional straight shaver on dirty jobs w/ mike rowe, i'll gladly pay another $20 not get a shave like that or walk into a joint like that...
    Last edited: Mar 11, 2012
  13. RazoRock

    RazoRock Vendor

    When you pay 500K a year for rent, and another 250K a year for staff... you have to sell a lot of higher margin products even before you get into the black.

    Anything you buy at AOS is going to carry at minimum a 300% mark-up to cost... some items will be 400-500%; you are paying for 'the experience'.

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