I go back and forth between creams and soaps. I'm on a soap kick now. I've seen the VHD at WalMart but was never tempted to try it, probably because of the price. It can't be any good at that price... Wrong... I picked one up and love the stuff. Lather explodes and is creamy and moist. It's really slick. I even like the mild scent. What other soap(s) are out there that you'd rate very similar to the VDH Deluxe? I know someone will ask, " Why don't you just stick with the one you really like?" Well, I guess it's the same reason I have 30 razors and cabinets full of shave "stuff". I'm addicted to trying everything, the good and bad, since it's all YMMV.