I like Williams, it is my go to soap for slickness. However, I've had mixed emotions about this soap for several years. Sometimes I can make an outstanding lather, other times it is to airey. Recently, I decided to use "Williams as a base for Frankenlather and have had phenomenal results. I especially prefer Williams with Palmolive or Old Spice cream. The result is thick, rich lather that cannot be matched...seriously. Besides, it is dirt cheap.